Not so long ago, Jerry Saltz urged museums to stay open all night, free, for artists only. Not that museums lack for cheap hours, that artists could all pass a means test, or that artists are all night people. However, my favorite comment nailed what truly makes them so special. They would just treat the place like an opening, ignore the art, and socialize. The savvy ones would network. I know I do.
No one knows an artist’s dilemma better than Jennifer Dalton and William Powhida, in all its idealism, egotism, and friendly or brutal competition. Without that muddle, they know, no art would get done; but with it, all too many artists struggle to survive. More than three years after Dalton’s 2006 exhibition, which asked, I am still trying to decide whether I am a loser or a pig. (Well, okay, loser for sure.) And who knows? If Powhida had not made Jeffrey Deitch the center of a map of the art world (a link away from Saltz), LA MOCA might never have stolen him away. 
Like all their work, “#class” balances precariously between satire, serious criticism, performance, and confession. In fact, at Winkleman gallery through March 20, it leaves open from day to day just where it will fall. At any given time, the artists might be working, talking, and selling for whatever the traffic will bear. Or they might be inviting others, if inviting is the right word, to “Shut Up Already, I’ll Look at your Art!” Round-table discussions tackle the ins and outs of life from art school to New York City—and how much either one matters. Guest performers might be playing motivational speaker, declaring The Celebritist Manifesto, musing “On Failure and Anonymity,” or reading aloud from Alan Kaprow, who wrote back when happenings were really happening.
The day before the opening, classroom furniture had arrived, chalkboards of green paint covered the walls, and Dalton was putting the finishing touches on their unfinished message. One spot read “market my ass” (pun definitely intended). Another repeated a promise never again to serve as an unpaid intern, like a child atoning for bad behavior. An hour into the opening both inscriptions had vanished, as visitors left their own messages, lists, and equations. Mostly, though, people were drinking and networking. See, that comment had it right after all.
A few nights later, Powhida was driving a discussion of whether the system works, while Edward Winkleman demanded a vote and commanded the chalkboard. Things had landed firmly on the side of the serious. People spoke freely, sharing their own frustrations and investments in the system. I talked way too much myself. No one felt pressured to sit through it all like a class, but no one really wanted to leave. It was hard to believe that we were in a gallery well into the evening, without so much as free beer, though the walk back was a chastening reminder.
Maybe I needed a reality check. Even seriousness and humor have their limits. One could see it on the chalkboard, where the dream of collaboration had driven out the artists’ pungency. One could hear it as the group that evening struggled to define the system, much less whether it works and what counts as success. (The vote divided evenly, with Powhida and Winkleman on opposite sides.) An intimate gathering was not going to solve anything in two hours anyway.
Not that Dalton and Powhida believe they can. In person, I suggested considering not just whether the system works, at least for some artists, but how it works—and what that says about how “#class” works. Surely the exhibition, to borrow pomo vocabulary, is also an intervention. Modest as ever, Powhida denied trying to change, much less abolish markets. He reinvented art criticism for an off-site event anyway, a tour of Chelsea. Still, the difficulty says a lot about the show’s limits and ambitions.
Its gamble on collection action puts demands on the artists and dealer, and they are giving generously. Group sessions go out on webcasts. Both Winkleman and his co-director are working late and Sundays, as well as juggling the 2010 art fairs. Both artists must put in time every day, and the schedule keeps changing even apart from the snow. For all that, the show means artists talking mostly to each other—all within the confines of a gallery. And that means it sometimes struggles to say enough about anything.
It also risks losing the edge that Dalton and Powhida brought in the first place. Something like that happened just weeks before, when the Bruce High Quality Foundation held its own class in a gallery, with real chalkboards but no teachers in sight. The jokes were real, but their target had already moved on. Like recent articles by Roberta Smith, both shows attest to a sense of frustration everywhere—including frustration with the power of actual art schools. The title “#class” in fact refers to at least three kinds of collective—Twitter, the classroom, and socioeconomic class. But who can afford to cut class?
Yet “#class” knows all that, too. If the system can absorb anything, why not open the gallery to others and watch it happen? Dalton and Powhida also care enough to appear in person, while the anonymous Bruces play hit-and-run. Maybe it takes both tactics to define the system and success. What if there multiple kinds of failure, just as in free markets? I asked just that when I attended.
Markets always have winners and losers, but one can still feel dismay at the exclusions. I admire the contribution of mainstream galleries. I feel it again at shows like this. Even so, I feel deeply for those who only wish they had time and income to make art. And that sad outcome counts as a market that works. At other times, the free market cannot even claim that much.
There are things a market is just not meant to do, quite apart from rescuing those who cannot find jobs. Many beyond artists and buyers benefit from art, which contributes to and shapes culture at large. That is why government and others support museums, other nonprofits, and individuals, both directly and indirectly. There is also outright market failure in art, just as in the housing boom and bust. It appears in wildly inflated prices and reputations, driven by a closed circle of collectors and celebrity artists. Markets do correct themselves, and reputations die, but in the long run we are all dead.
All this makes it hard to talk about “the system,” as if it all held together with enough circles and arrows. In a handout for “#class,” Ben Davis makes a savvy start. He supplies “9.5 Theses on Art and Class,” and he neither dismisses art as a luxury good, nor elevates art to a sphere all its own. It is not a bundle of laughs, but I am not ready to vote yet on whether the system or the exhibition works. Four weeks is bound to contain surprises and successes, and I have already seen it happen several more times. If I were you, I would not cut “#class.”
|
Read more, now in a feature-length article on this site. |